Based on Squadhelp’s experience with 35,000+ clients

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Every successful business needs a catchy name relevant to its brand identity. Why do you need a
great brand name? Because brands need to be able to stand out online to succeed in the digital
age. Plus, it's hard for your customers to remember your business without a catchy name. A great brand name starts with understanding your brand's identity, voice, potential, and
personality. Without this essential information, you will struggle to find the right name that aligns
with your business. 

Finding a great name is crucial to your business success, so you should consult professionals.
Naming agencies know what they are doing and have all the resources that you could possibly
need to land the perfect name for your business. Forbes agrees that a great name is at the
forefront of the marketing foundations for your business. So choosing a great name is essential. Squadhelp has helped more than 30,000 clients find the right name for their brand. Great
entrepreneurs know the value of a great name. So we’ve put together a three-step guide to get you
through the demanding process of landing the perfect name for your business. Let's get into it!
 

1. Pinpoint Your Brand Potential

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Creating a mental image of your brand's potential and character will help you pick the right name
for your business. Your business may be what you do and offer, but your branding is how you want
the world to recognize your brand. Your name is a crucial part of creating the right branding.
Think about the way you want the world to view your brand.
 

Do you want to be playful? Stylish? Luxury? Affordable? Powerful? A combination of these
factors? Entrepreneur says that a great name should describe your business. In fact, it’s not
uncommon for businesses to change their names as they grow. Think of Facebook changing to
Meta in 2021.

While your business offering needs value, you also need control of how your audience views you
through your brand.
 Some questions to consider while building your brand’s identity:
• What is the value of your business?
• What tone does your brand have?
• What emotions will your brand evoke?
The naming process is important. Take this character-building stage seriously and spend time
hashing out the details. Once you have a clear brand identity image, landing on a powerful and
impactful name will be much simpler.

2. Brainstorm Multiple Names

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With your brand identity in hand, it's time to sit down with your team and let our imagination loose.
Write down every conceivable brand name that comes to mind, good or bad.
Don’t disregard the bad ones too quickly because they can lead you to the perfect name. Or simply
help you figure out what you don’t want for a name.
 

At this stage, having a diverse mix of ages to help you brainstorm is important. Various ages will
find different names appealing, so having a diverse mix can help you land an impactful name. For
example, 25 to 34 prefer modern, fun, and playful brand names, while those in the 45 to 65 age
bracket like classic and trusted names for brands.
Consider all this when brainstorming names that reflect the tone and brand image you’re trying to
achieve. Once you have a satisfyingly long list, you can begin to shortlist the top 10 names to
begin validating your desired brand name.
 

3. Legitimize Your Brand Name
Before you go ahead and launch your business with your chosen name, you will have to ensure
that the validation process is taken care of.

● Audience Feedback: Find out how your brand name will resonate with your clients. You
should also run a linguistics test on the name to ensure there are no conflicting meanings in
another language.

● Domain: Every business needs a website these days to survive in the online eCommerce
space. This means you need to check your desired name's availability online with websites
and social media.
● Trademark: Contacting a legal professional will help you avoid any trademark issues down
the road. You can check out this list of company names for sale to help you find the right
business name for your brand.

With this three-step guide, you can choose a brand name that creates a buzz amongst your
audience, leading to better sales and a stronger brand all around.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive
naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of
the best available names on the web today. We are also the world's leading crowdsource naming
platform, supporting clients from early-stage startups to Fortune 500 companies.